I think this lends itself well to demonstrating how well optimised certain applications are for specific platforms. When it came to Capture One, though, the results were a little closer. It was basically twice as fast (which you’d expect if you’re paying twice as much).
Old mac vs pc commercials windows#
But is it? The Windows laptop hammered the M1 desktop in the Lightroom test. With that massive price difference, it seems a bit of an unfair comparison, really. It’s half the price of Chris’ laptop, at $1,699 and features an 8-core M1, 16GB RAM and a 256GB SSD. Coming in at $3,499 (although it’s currently available for $2,999), it’s not an inexpensive machine, by any stretch of the imagination. Jordan’s 24″ M1 iMac, on the other hand, is significantly less expensive.
Old mac vs pc commercials Pc#
If you’re looking for a premium computer, you’re happy to spend more money buying a Mac.Chris’ PC in this case is the Gigabyte Aero 15 YB, with an 11th Gen Intel i9 CPU, 32GB RAM and NVIDIA RTX 3080 GPU with 8GB RAM. If you’re a consumer looking for a bargain computer, you’re happy to save money buying a PC. And today’s NPD numbers are the perfect ending to that story. Instead, those commercials set up a narrative around the bifurcation of the computer-buying public. Did Microsoft need to spend millions of dollars on commercials to tell us that? There is a reason Apple still has less than 10% market share. The real point is that people who are shopping for computers where price is the key factor, were never going to buy Macs anyway. So of course she’s not going to buy a Mac. In the famous first commercial, Lauren wants a laptop with a 17-inch screen for under $1,000. But in many of the spots, the shopper’s stated desired computer was simply not something that Apple even made. Sure, from a marketing perspective, I understand the idea: It’s a down economy, lets play up the fact that our computers are cheaper.
Old mac vs pc commercials mac#
And they represent the two different goals that most Windows-based PCs have (market share) versus Apple’s Mac computers (high-end revenue share).Īnd that’s why Microsoft’s recent Laptop Hunter commercials really never made a lot of sense. They’re just two different cars that cater to different markets. That’s not to say the Camry sucks or that the Porsche is perfect. If Porsche started selling cheap cars, it would move a lot more units, but it would no longer be the Porsche brand that we know. But at the same time, Porsche makes more money on each car sold and maintains a premium branding. Porsche sales are just a fraction of Camry sales because it does not sell any models in the low-end price range. It’s a metaphor that’s often used, but a way to think about it is if Windows-based PCs as a whole are thought of as a top selling car like the Toyota Camry, Apple’s Mac computers would be more like a luxury car, like a Porsche.
![old mac vs pc commercials old mac vs pc commercials](https://www.webdesignerdepot.com/cdn-origin/uploads/apple_ads/1980benfranklin.jpg)
You can’t be so naive to think that Apple doesn’t care about that at all, of course it does, but it’s clearly a secondary goal, which most people don’t seem to understand.
![old mac vs pc commercials old mac vs pc commercials](https://www.wired.com/images_blogs/gadgetlab/images/2009/04/17/489873682_9020e4211e_o.jpg)
If it happens to gain market share as a byproduct of that, that’s great. Instead, Apple is content to keep churning out its high-quality, high-margin machines, and watch the profits roll in. And as it has proven time and time again, it has no desire to give up either. But there would have to be some trade-off in quality, and perhaps more importantly to Apple, to its high margins.
![old mac vs pc commercials old mac vs pc commercials](https://i.pcmag.com/imagery/articles/04BdIIKQM6SNuiFgRF7SXwO-5..v1628709644.jpg)
And such machines would sell like crazy, boosting Apple’s market share. If Apple wanted to make a range of low-end computers, it absolutely could. But that completely misses the point of Apple’s Mac business. Analysts and journalists are often quick to point out Apple’s relatively low overall market share (less than 10%).